REDOREN - Digital Design and Production Agency

About

My name is Rachel Doren and I’ve been building accessible digital experiences and products since the MySpace div layout era. 10+ years later, I lead high-impact UX strategy for enterprise developer platforms and creative startups alike.

My work encompasses end-to-end user experience, graphics and identity, strategy and positioning, websites, apps, and digital experiences, advertising and communications, and data visualizations.

I pride myself on not only designing delightful and accessible experiences but on creating useful products that are profitable, accessible, and sustainable long term. My history delving into full-stack web development for 4 years additionally empowers my collaborative working style.

My process is strategic, efficient, and dependent on effective research, testing, and best practices. My deliverables are relevant, effective, and make businesses more money. Read what others have to say about me below...

Testimonials

I had the privilege of working with Rachel on multiple projects. She is an incredibly skilled UX Researcher, UX Designer, and Visual Designer who cares deeply about the complete user experience. I was constantly impressed by her ability to manage the demands of multiple projects and provide clear and consistent communication around process and delivery.

She helped drive PAIRIN’s design process methodology which involved managing many internal and external stakeholders as well as many execution teams, accomplishing this while also executing on UX research, UX design, and visual design projects. I would highly recommend her in the future and look forward to the opportunity to work with her again.

Brandon Keao

Senior Manager of Product Design at Bitly

Former Manager at PAIRIN

Rachel was a tremendous asset to our design team at REI. She’s a joyous person who combines optimism with initiative and inspires others through action. It was such a blast to work with her. Rachel and I first collaborated on hosting the “Design Jam” that focused on sharing knowledge and collective problem-solving across our design org. During her tenure, she facilitated brainstorming sessions, crafted feedback surveys, performed community outreach, and eventually took over weekly MC duties.

Her work fostered a stronger design community at REI, helping others to connect and building internal support structures across teams. I truly valued the partnership Rachel and I formed while working together. She stands out as a shining star among the many talented professionals I’ve worked with over the years. I can’t wait to see where she’ll make her next big impact.

Josh Froscheiser

Principle Product Designer at REI

Former Senior Co-worker at REI

Rachel at REDOREN did an incredible job at designing a desktop and mobile website for my interior design business. As someone who is still learning the ropes and isn't the most tech-savvy, I appreciated how transparent she was at every step of the way, from gathering information about my needs, designing my branding, designing the website, producing the website, and now updating assets in an ongoing fashion.

This website has attracted work for me and helped seal the deal with top clients. I trust her and recommend her services to anyone seeking a high quality design strategy and production firm.

Barbara Anicia

Owner and Designer at Anicia, LLC

Current Client

My experience working along side Rachel was always enjoyable, reliable, and fulfilling. As a software engineer, when I would receive designs from Rachel they would be fully scoped out and done to an extremely high standard. If there was more discussion that needed to be had about the designs, Rachel was a team player and accepted feedback well.

Rachel always had valid points to contribute, from past experiences and a wide knowledge set related to Web Design, User Experience, and Visual Design. I was often impressed with time management and being about to work on several projects at the same time. It truly was a pleasure working with Rachel.

Austin Abhari

Senior Software Engineer at Tensure

Former Co-worker

Rachel is a true artist at heart and you can see that in her work. Not only were her designs beautiful, but she was able to think about how the engineering team would implement them. She had a deep care for the user experience (UX) at every step of the process. She would often advocate for the usability of all our users and was adamant we needed everything to be accessible to all users.

Rachel is a rare breed of designer that understands not just great design, but how engineers will implement them. As the Director of Engineering I worked directly with Rachel and the product team and would work with her again in a heartbeat.

Sebastian Makinson

Principle Architect at Google

Former Senior Co-worker

HIRE, HIRE, HIRE. Rachel is a rare find because she’s both incredibly talented and takes initiative in team building and collaboration. She’s someone who models holistic thinking and leading with HCD considerations. She’s also demonstrated an ability to uncover or spot gaps and take action to help the team win in all aspects of her work. In her time at REI,

Rachel designed experiences and defined best practices and principles for our highly regarded design system. She also led our design jams – a weekly forum for reviewing project work, asking questions, and requesting and providing feedback – this was critical to aligning our customer-centered experiences. It was inspiring to work with someone that showed an incredible passion for design systems and fostering a strong UX community. Her work has been and will continue to be incredibly valued by our company for years to come.

Monique Lalonde

Senior Design Director at REI

Former Director

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Testimonials